This question re-emerges as businesses complete their initial investments in digital technology. What is digital strategy? Much of that investment concentrated on applying new technologies to existing products, practices and processes. In that sense digital strategy was much like your IT strategy – a process of selecting which technologies you will invest in and where those investments would go. This approach to strategy results in a plan or in the digital world a roadmap. Digital strategy is not IT strategy, and requires a different approach.

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