We just returned from the Dubai Airshow, one of the largest and most successful air shows in the world. This year’s event saw over 1,103 exhibitors from over 61 countries. It was a fantastic opportunity to gain an insight into an exciting industry and connect with aerospace professionals. WebFX makes an appearance at the Dubai Airshow.

Our team were on hand to support two of our clients and to see how our online campaigns drew visitors to their stands. One client, printed more than 1000 in-flight parts for the Airbus A350 XWB aircraft.

Dubai is continuing to grow and outpace traditional markets as it becomes an increasingly important global aerospace hub. We look forward to be part of it’s digital future and help drive and shape this growth.

“Exciting things are happening in this part of the world, and Dubai is a crossroads for the digital business in general. We achieved our clients’ objectives this week and have made good contacts here at the Dubai Airshow,” said Sam Liu, co-founder at WebFX.

2015 STATISTICS

1,103 Exhibitors from 61 countries
66,346 Trade Visitors
$37.2 Billion Order Book
150 Aircraft on display

This question re-emerges as businesses complete their initial investments in digital technology. What is digital strategy? Much of that investment concentrated on applying new technologies to existing products, practices and processes. In that sense digital strategy was much like your IT strategy – a process of selecting which technologies you will invest in and where those investments would go. This approach to strategy results in a plan or in the digital world a roadmap. Digital strategy is not IT strategy, and requires a different approach.

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