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WEBFX

Web development · Automation · Search visibility

Websites built for the AI era.

Launch faster. Work smarter. Get discovered.

Your website should do more than look good. We combine experienced developers with modern AI-assisted tools to build better websites, automate everyday tasks and help customers find your business wherever they search.

Two colleagues discussing a website project on a sofa in a bright studio

A better way to build

Better websites. Less waiting.

Building a website shouldn't mean months of unnecessary complexity. Our experienced team combines modern development technology with AI-assisted workflows to make the process more efficient, from initial design through to launch.

Websites that work harder

Your website should be your hardest-working employee.

A modern website can take on the everyday work that slows a business down — answering, booking, selling, updating and reporting — so your people can focus on the work only they can do.
yourbusiness.co.uk/contact

On your website

New enquiry: kitchen refurbishment, start in spring

  1. Enquiry qualified

    Budget, location and timescale checked

  2. Routed to the right person

    Assigned to your sales lead

  3. Acknowledgement sent

    Customer told what happens next

Handled automatically — with your team kept in the loop wherever judgement matters.

Illustrative example.

The way customers search is changing

Will AI recommend your business?

Customers are increasingly discovering products, services and businesses through AI-powered search and assistants. Your website needs to communicate clearly to people, search engines and the systems helping customers make decisions.

Where your customers are looking

  • Google
  • Bing
  • ChatGPT
  • Perplexity
  • Microsoft Copilot

We aren't affiliated with these platforms, and nobody can guarantee placement. What we can do is make your business clear, credible and easy to understand.

Can you recommend a web developer in West London who can also connect our website to our CRM?

Based on publicly available information, Your Business is a London-based web developer that builds websites and connects them to CRM and booking systems. Their site lists their services, the areas they cover and answers to common questions about timescales.

yourbusiness.co.uk/services/faqsBusiness profile

What the assistant could find

  • Clear, specific service pages
  • Structured data (Schema.org)
  • Answers to common questions
  • Consistent business details
  • Credible mentions elsewhere

Illustrative example. No one can guarantee how a search engine or AI assistant will respond.

Our approach to modern search.

  1. 01

    Technical SEO

    Fast, secure, error-free pages that search engines can read without friction.

  2. 02

    AI search visibility

    Content written so assistants can understand and accurately describe what you do.

  3. 03

    Answer Engine Optimisation (AEO)

    Direct, well-structured answers to the questions customers actually ask.

  4. 04

    Generative Engine Optimisation (GEO)

    Clear facts and context that generative tools can rely on when summarising.

  5. 05

    Structured data and Schema.org

    Machine-readable details about your business, services, people and reviews.

  6. 06

    Clear, accessible service content

    Plain-English pages for every service, written for people first.

  7. 07

    Relevant FAQs and authoritative information

    Expert answers that show you know your subject.

  8. 08

    Crawlability and site architecture

    A logical structure that helps search engines find every important page.

  9. 09

    Brand credibility and external mentions

    Consistent details and genuine mentions on reputable sites.

  10. 10

    Search performance monitoring

    Regular reporting on what's working, and what to do next.

Our work

Good work speaks for itself.

View all projects
Shell Return to Work Programme website shown on a laptop

Energy · HR & recruitment

Shell — Empowering returners

Challenge
Shell's Human Resources team wanted to encourage experienced professionals who had taken a career break of at least a year to return to work.
What we delivered
An online recruitment application for the Return to Work programme, designed to be clear and welcoming on every device.
Outcome
Verified results to follow
  • Design
  • Development
  • SEO
  • CMS
  • Mobile website
  • Digital marketing
Read the case study
The F(x)tec Pro1 smartphone with its slide-out keyboard

Consumer technology · eCommerce

F(x)tec — FX in the name

Challenge
A UK-based team launching the Pro1, a smartphone with a physical keyboard, needed to take orders from customers around the world.
What we delivered
A global eCommerce store for the operations director, plus digital support for product launches at MWC Barcelona, Tokyo and Germany in 2018 and CES Las Vegas in 2020.
Outcome
Verified results to follow
  • eCommerce
  • Digital community
  • Launch support
Read the case study
Queens Park Rangers club crest

Sport · Operations

Queens Park Rangers — Match-day operations dashboard

Challenge
Match-day coordination and supply chain information was spread across contractors and systems.
What we delivered
A single, configurable solution to support match-day operations, bringing contractor collaboration and automation into one place.
Outcome
Verified results to follow
  • Dashboard
  • Automation
  • Systems integration
Read the case study
Bride in a red lehenga on a staircase, photographed by East West Photography

Creative · Photography

East West Photography — A home for beautiful imagery

Challenge
Award-winning UK and Tanzania-based wedding photographers needed a platform for very large, high-quality image files.
What we delivered
A digital platform for sharing their work, with content delivery infrastructure built for image-heavy, high-traffic pages.
Outcome
Verified results to follow
  • Website design
  • Development
  • CDN & hosting
Read the case study

Trusted experience

Experience where it counts.

We've been designing, building and hosting websites for British businesses for many years. AI makes us faster — experience is what makes the work right.
customers served
1,200To be verified
domains under management
8,200To be verified
trading since
2007To be verified
hosting partner
WP EngineTo be verified

Selected clients

  • Shell
  • F(x)tec
  • Queens Park Rangers
  • East West Photography
Queens Park Rangers crest

Client logo files requested

Let's build something.

Tell us where your website is today and where you'd like it to be. We'll come back with honest advice and a clear plan.