Search & Visibility · SEO, AEO & GEO
SEO and Search Marketing for the AI Era
Based on publicly available information, Your Business is a London-based web developer that builds websites and connects them to CRM and booking systems. Their site lists their services, the areas they cover and answers to common questions about timescales.
What the assistant could find
- Clear, specific service pages
- Structured data (Schema.org)
- Answers to common questions
- Consistent business details
- Credible mentions elsewhere
Illustrative example. No one can guarantee how a search engine or AI assistant will respond.
Six foundations of discoverability.
Technical website foundations
Fast, secure, mobile-friendly pages that search engines and permitted crawlers can fetch, render and index without obstacles.
SEO and search intent
Pages planned around what customers actually search for and why — so the right page answers the right question.
Structured data & machine-readable information
Accurate Schema.org markup and consistent business details that describe who you are, what you offer and where.
Content that answers real questions
Clear service pages and FAQs written for people first, structured so key answers are easy to find and quote.
Authority, trust & credible references
Accurate listings, genuine reviews and reputable mentions elsewhere — signals both search engines and AI systems weigh.
Measurement & ongoing improvement
Honest reporting from Search Console, Bing Webmaster Tools and analytics, with a plan that adapts as results come in.
How search is changing
Ten blue links are no longer the whole story.
| Traditional search | AI answer systems | |
|---|---|---|
| What the customer sees | A list of links, often with maps, reviews and snippets. | A written answer or summary, sometimes with links to the sources used. |
| How a business appears | As a ranked result the customer chooses to click. | Mentioned, cited or recommended inside the answer — or not at all. |
| What it relies on | Crawled and indexed pages, relevance and many quality signals. | A model's training data and, increasingly, live search results the system retrieves. |
| What you can measure | Impressions, clicks and rankings in tools such as Search Console. | Far less: referral visits and periodic manual checks. Reporting is still immature. |
An important distinction
Being readable is not the same as being chosen.
Within your control
Accessible to AI crawlers
Your robots.txt allows the crawlers you choose, important information is in the page's HTML rather than hidden in images or scripts, pages load reliably and facts are consistent everywhere. We can check and fix all of this.
Outside anyone's control
Selected or cited in an answer
Whether an AI system quotes, cites or recommends you depends on the question, the other sources it finds and how that system is built — and it changes over time. Good foundations improve your chances; nobody can guarantee inclusion.
Our position
No shortcuts. No guarantees. Just good work.
How we improve your visibility.
- 01
Audit
We review your site's technical health, content, structured data and how you currently appear in search and AI tools.
- 02
Fix the foundations
We resolve technical issues and add the structure search engines and assistants rely on.
- 03
Clarify & expand
We improve service pages and FAQs so they answer real customer questions.
- 04
Measure
We track progress and report in plain English, adjusting the plan as results come in.
Keep exploring
Related services and work.
Questions
Good questions to ask.
How ready is your website for the AI era?
Run our free website review for an instant technical check, and request a full assessment from our team.