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  • eCommerce Season
    Joy of the High Street

    The two months leading up to Christmas is a busy time for the WebFX E-Commerce team

The two months leading up to Christmas is a busy time for our eCommerce team. We call it eCommerce Season.

The shift of consumers turning to the world wide web to buy gifts for their friends and loved ones has seen our working patterns over this ‘usually quieter’ period change significantly. It’s a seismic shift that has experienced phenomenal growth over the last few years.

According to the Guardian newspaper, UK consumers spend an average £1,083 per year each on online shopping. As per information geeks at Experian, Christmas 2012 showed some interesting statistics for the online retail industry. In the UK, Internet users made 2.8 billion visits to retail websites and spent over 372 million hours shopping, with boxing day seeing 113 million visits, setting a new British retail record! With the convenience of shopping online coupled with the ease of accessing the internet through a myriad of portable devices, it’s will come as no surprise that we are in the office until late in the months before and after Christmas.

Are you ready for Christmas?

In fact, one of the first questions we ask our new customers is, ‘are you ready for Christmas?’

When we say – “Is your business ready?”, we don’t mean “Is your server capable of handling the extra traffic?”. We mean are you ready to harness the potential of that extra traffic and tackle the dreaded problem of Basket (or ‘Cart’ if you’re American) Abandonment and improving user conversions? It’s an ideal opportunity for every online store owner to understand the bottlenecks and maximise the impact of the visitor traffic.

Mobile Phone and Tablet Ready?

With an increasing number of customers now browsing the internet using a smartphone or a tablet, your website needs to work efficiently across all these devices. Responsive design is no longer a just a cool feature. Optimal viewing experience across all devices is vital for online success. One of our eCommerce customers receive more hits from iPhones than any other device. So far this year, it averaged just over 56% of all traffic. A mobile website isn’t enough now because viewers can browse your website across different devices and responsive design ensures that there is a continuity across all of them.

Retargeting

Are you ready to deal with the first time visitors that are “just browsing”. Retargeting has helped many small eCommerce store owners by showing those visitors who didn’t take any action on a site. Using pay per click banners or adverts elsewhere online can persuade them to go back to the site again. The technology is so advanced that Amazon (the eCommerce giant) goes one step further and send the customer emails if they still have an item left in their basket.

Want to know more? – Get in touch

WebFX
Building 1, Chalfont Park, Gerrards Cross
Buckinghamshire, SL9 0BG

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+44 (0) 1753 910 390

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If you like what you see, we’d love to hear from you — let’s work together and create something amazing.

Or, if you think you’d make a great addition to our team, why not see what positions we have available?

Get in touch

020 8123 2690

[email protected]

Building 1 Chalfont Park
Gerrards Cross, SL9 0BG
United Kingdom

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Our web design and web development teams are based in Gerrards Cross, UK and Melbourne, Australia. With web design and development work being carried out in both our offices, we ensure all websites we develop are of the highest quality, exceeding client expectations.

© 2018 WEBFX EMEA LIMITED. Registered in England & Wales No. 09984722 | D-U-N-S Number: 221539797 | All Rights Reserved
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