More than translating the words
Website Localisation
Define languages, markets and content ownership
A language is not always the same as a market. Start by identifying the audiences, product differences, formats and support arrangements each version needs.
Agree who commissions translation, approves terminology and keeps versions current when the source content changes.
Plan multilingual search foundations
Language-specific URLs, reciprocal hreflang annotations and consistent canonical signals help search engines interpret localised versions. We would assess subdirectories, subdomains or separate domains against the operational needs.
Translated navigation, metadata and internal links need review too. These are foundations for discoverability, not a promise of rankings or AI citations.
Create a reviewable translation workflow
A CMS workflow should make missing or outdated translations visible and allow qualified reviewers to approve changes. Layouts need to accommodate longer text and different reading directions where relevant.
Machine translation and AI may help create drafts, but people must review every output before publication. Specialist legal or regulated content needs appropriate expert approval.
Keep exploring
Related services and work.
Questions
Frequently asked questions.
Explore your multilingual requirements
Share your target markets, content volumes and review arrangements so we can confirm fit and availability.