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WEBFX

Insights

Clear thinking on websites, AI and search.

Practical, jargon-free guidance for business owners and digital teams — referenced to primary sources, and honest about what nobody can promise.

Company announcements are on our News page.

SEO & AI Search· 5 min read

Is your website ready for the AI era?

A practical review of content, crawler access, structured data and performance, without promises of AI recommendations.

SEO & AI Search
SEO & AI Search· 5 min read

What structured data means for AI search

What structured data actually does, why Google does not require it for AI features, and how to implement it responsibly.

SEO & AI Search
Website Performance· 6 min read

Why a fast website is still important

Understand LCP, INP and CLS, their real thresholds, and a practical approach to improving website performance without chasing scores.

Website Performance
Websites & Design· 6 min read

Why website development is changing with AI

What AI changes in website development, where human judgement still matters, and how to commission a responsible, maintainable website.

Websites & Design
Digital Strategy· 6 min read

When should a business rebuild its website?

How to decide between website improvements and a rebuild, assess operational problems, and plan a migration that protects existing search value.

Digital Strategy
Websites & Design· 2 min read

Best Website Design?

What’s the best web design? It’s often the most googled search term. It’s true, the internet is full of some amazing and inspiring websites – not built…

20 February 2019
eCommerce· 3 min read

eCommerce Season

The two months leading up to Christmas is a busy time for our eCommerce team. We call it eCommerce Season. The shift of consumers turning to the world…

22 November 2016
Websites & Design· 3 min read

Writing Blogs

A short guide by webfx on writing blogs for your website. Make the right impression with a headline and don't forget your meta description.

23 August 2016
Digital Strategy· 5 min read

Digital Forum: What is digital strategy?

What is digital strategy? What are the issues associated with creating growth and value for businesses in a digital world. This article by Jeff Evans,…

24 August 2014

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